WP STANDARD
A perfect SoCal getaway launching the brand's entry into clothing. We roamed Joshua Tree in an old FJ Cruiser and explored every cactus and rockpile we could find. We made a video, too.

A woman with blonde hair tied up, wearing round sunglasses and a gray t-shirt, standing outdoors in a sandy area with a cloudy sky in the background. WP Standard campaign directed by Scott Wild
Sunset over a desert landscape with mountains, a Joshua tree, and desert shrubs. WP Standard campaign photographed by Scott Wild.
Interior of a room with a large window showing trees and a backyard outside. There is a vintage plaid armchair, a lamp, a brown pillow, and a soft throw on a window seat. The sunlight creates a warm ambiance. WP Standard campaign photographed by Scot
A man with shoulder-length hair, wearing a white t-shirt, is cooking on a stove in a kitchen. He is standing barefoot by the stove, which has a frying pan, and he is holding a spatula. The kitchen has a brick wall on the right, a white refrigerator,
A plate with fried eggs, bacon, and sausage links on a patterned paper plate. WP Standard campaign photographed by Scott Wild.
A woman with long blond hair and sunglasses leaning against a white textured wall with string lights hanging overhead. She wears a gray t-shirt, light wash jeans, and white sneakers, standing outdoors near a building.
A woman with blonde hair wearing sunglasses, a gray t-shirt, and light blue jeans sitting on a white metal chair outside in a shaded area with green trees in the background. WP Standard campaign photographed by Scott Wild.
Woman with glasses reading a book while sitting on a beige couch near a window. WP Standard campaign photographed by Scott Wild.
Close-up of a woman's lower face and neck, with part of a dark-colored sweatshirt. WP Standard campaign photographed by Scott Wild.
A man sitting on a bed near a door, putting items into a brown leather backpack on the floor. He has a tattoo of a heart with an arrow on his forearm, and is wearing a white t-shirt and dark pants. WP Standard campaign photographed by Scott Wild.
A person's arm resting on their lap, showing a small, simple black outline tattoo of a heart with an arrow through it. WP Standard campaign photographed by Scott Wild.
A young man with wavy brown hair wearing a white t-shirt and jeans, leaning against a white wooden wall on a sunny day outdoors. WP Standard campaign photographed by Scott Wild.
A young man with shoulder-length dark hair and light stubble sitting outdoors under a tree, wearing a white t-shirt, holding a can of beer, with a relaxed and contemplative expression. WP Standard campaign photographed by Scott Wild.
Two smiling women relaxing outdoors, one lying on a lounge chair and the other sitting and holding a camera, surrounded by trees and natural scenery. WP Standard campaign photographed by Scott Wild.
A woman standing in a desert landscape with large rocky hills in the background. She is wearing sunglasses, a dark jacket, light-colored pants, and white sneakers, and holds a black tote bag. WP Standard campaign photographed by Scott Wild.
A woman with short blonde hair and sunglasses walking outdoors in a desert or rocky landscape during daytime, carrying a black handbag. WP Standard campaign photographed by Scott Wild.
Young woman with blonde hair in a messy bun wearing round sunglasses, plaid shirt, and denim jacket outdoors in a desert or mountainous landscape. WP Standard campaign photographed by Scott Wild.
A man with dark hair, sunglasses, and a white t-shirt climbs between large rocks, reaching out to a woman with blonde hair, wearing a gray top, who is reaching back to him. WP Standard campaign photographed by Scott Wild.
Two people sitting outdoors on the ground, with their backs to the camera, looking at the sky with scattered clouds. WP Standard campaign photographed by Scott Wild.
A man and woman walking in a desert landscape with mountains in the background. The woman, wearing sunglasses, a gray t-shirt, and light jeans, is being carried on the man's back. The man is also wearing sunglasses, a white t-shirt, and dark jeans.
A young man and woman standing close outdoors, with mountains and rocky terrain in the background, wearing casual clothes and sunglasses. WP Standard campaign photographed by Scott Wild.
Two people, one with their arm around the other's shoulder, walking in a desert landscape with mountains in the background. WP Standard campaign photographed by Scott Wild.
A woman wearing sunglasses and a gray t-shirt stands outdoors in a desert landscape with large rocks and distant mountains, holding her hands on her head as the sun sets or rises. WP Standard campaign photographed by Scott Wild.
A person with arms outstretched standing in a vast open desert landscape under a cloudy sky. WP Standard campaign photographed by Scott Wild.
A person standing on large rocks and looking down in a desert landscape with mountains in the background, under a partly cloudy sky. WP Standard campaign photographed by Scott Wild.
A person with dark hair, wearing a white t-shirt and jeans, standing on rocky desert terrain, looking toward mountainous landscape at sunset. WP Standard campaign photographed by Scott Wild.
A man with medium-length brown hair and light skin, sitting in the driver's seat of a vehicle, possibly a bus or van, with a landscape of open land outside the window. He is wearing a white shirt and appears to be focused on driving.
A woman with blonde hair and sunglasses leaning over a white surface outdoors on a sunny day. WP Standard campaign photographed by Scott Wild.
Close-up of a hand with rings reaching towards the light, with shadows and a blurred background. WP Standard campaign photographed by Scott Wild.
View from inside a vehicle traveling through a desert landscape, with a hand reaching out of the window, mountains in the distance, and a clear sky. WP Standard campaign photographed by Scott Wild.
A brown leather satchel is placed on the hood of a dark green vintage car parked on a gravel surface. WP Standard campaign photographed by Scott Wild.
A young man with brown hair wearing a brown jacket and white T-shirt sitting on the back of a truck, holding a can of beverage. There are bags in the truck bed. WP Standard campaign photographed by Scott Wild.
A desert landscape with large granite boulders and a Jeep parked underneath. Sparse vegetation surrounds the area, and the sky is filled with light clouds. WP Standard campaign photographed by Scott Wild.
A winding desert road at twilight with mountains, sparse desert vegetation, and a few Joshua trees under a colorful sky with pink, purple, and blue clouds. WP Standard campaign photographed by Scott Wild.